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Welcome to
Consumer Insight Associates

Demystifying consumer behavior 

We believe that consumer behavior is guided by simple truths which get layered and masked in response to social evolution.  It is our goal to peel away these complexities and find the essence of the underlying behavior. Our qualitative research agency is based in Mumbai, but we work with clients near and far as they seek to navigate through a world of diversity which makes up India 

A refreshingly authentic engagement

About Us




Ashish Maheshwari started Consumer Insight Associates after spending several years with leading corporates such as JWT, Ogilvy, TNS (Formerly NFO) and Nielsen Company. During these formative years, he worked on several strategic product launches, innovations and strategic projects. As a qualitative researcher he retains clarity of project objectives, get's to the heart of consumer interactions and identifies the path for brands to best engage with markets 

Business Team

Who are we?

Since our founding in 2001, our team of bright minded, sincere, and dedicated professionals has been helping brands find their unique values. We map out the specific needs of each client to ensure they can connect with their target audience.  Having multi category and diverse client work experience we are quick to understand the needs of a project and take it forward from there.The professionals who will work with you are amongst the best in the field,  highly qualified and dedicated to their work . 

What are the benefits to you?

You get personalized services with a highly responsive attitude to planned and unplanned requirements  resulting in quick turn arounds on all your queries and deliverables 

The Wall of Ideas


Business Team

Product innovation

Team Meeting


Connect With Us

91 Pearl Mansion, 3rd Floor, Flat No 6, Marine Lines, Mumbai 400020 Contact: + 91 9892324770

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